Enterprise IM & Presence Strategy

The Shared Spaces Research & Consulting Enterprise IM & Presence Strategy service enables organizations and government departments to decide how to embrace instant messaging as a communication and collaboration tool. Michael Sampson, who has been an active researcher, analyst and consultant in the messaging and collaboration field since 1994, will facilitate the understanding needed to develop a strategy to embrace-or-reject the technology, and the specific action points needed to follow either path. Michael is the author of the longest and most comprehensive analyst report on instant messaging, which totalled over 400 pages and described the technology, reviewed and compared over 60 vendors of IM offerings, analyzed key customer criteria for IM, projected market adoption growth through to 2007, and reviewed the future trends with IM. Now you can leverage that expertise for your organization.

Key questions answered during the Enterprise IM & Presence Strategy service are:

• Do the communication and collaboration needs of our staff suggest that IM and presence are valuable additions to our communication and collaboration toolset, or merely technology offerings that will distract people from getting their work done?


• If we embrace the technology, what vendors should we be investigating ... who should be on our short-list?


• If we decide to reject the technology, what products and solutions do we need to investigate to prevent staff from using the technology?


• How do we manage the business risks associated with adopting IM and presence in the enterprise?


• What best practices do we need to embed into our culture to ensure that IM and presence deliver a positive business benefit?


• Into what business applications should we embed the notion of presence and availability, for what reason, and for what return?

The Enterprise IM & Presence Strategy service follows a proprietary methodology, and is delivered for a fixed professional services fee.

Contact Michael to schedule the initial meeting.